The dark side of disruptive appears in the shape of stupid ideas that kill good things, gradually and then suddenly. Same as regular disruption, it starts as a lesser quality product to non consumers.. Stupid ideas can be valuable to populists even if they make very little sense. This story demonstrates exactly how it happens.
How the War on Drugs Killed the McDonald’s Coffee Spoon
According to minutes from the hearing, one PTA representative attempted to make a mockery of the proposed law. “Look at this,” he facetiously told the panel, thrusting a McDonald’s coffee stirring spoon above his head. “This is the best cocaine spoon in town and it’s free with every cup of coffee at McDonalds.”
While the representative’s intention was to deride the anti-drug crusaders’ attack, his stunt fell on the wrong ears — those belonging to former President of the National Federation of Parents for Drug-Free Youth, Joyce Nalepka. Though Nalepka left the hearing without a chance to testify, she spent her whole drive home “searching for some way to counteract [the PTA’s] McDonald’s spoon statement.”
Read more from @priceonomics http://bit.ly/1r9oWUf
Seems like priceonomics changed the name of the post, to The McDonald’s Cocaine Spoon Fiasco
Here is the link